Analytics That Actually Move Revenue

Track EPC, cohort LTV, and funnel drop-off to find leverage.

Reporting should answer: where is money made or lost?

Prioritize EPC per placement, device, and GEO. If EPC diverges by 30%+, split targeting or creative.

Run cohort LTV reports monthly. If LTV rises with smaller day‑7 discounts, keep the higher price and reinvest in creatives.