FinTechCo: 4.2x ROAS in 60 Days
Problem
Low conversion in Tier‑1 GEOs and rising CAC.
Solution
Optimized funnels, creative testing, and affiliate incentives.
Results
+85% CVR, CPA −32%, ROAS 4.2x with $400k monthly scale.
Low conversion in Tier‑1 GEOs and rising CAC.
Optimized funnels, creative testing, and affiliate incentives.
+85% CVR, CPA −32%, ROAS 4.2x with $400k monthly scale.
High churn in months 1–2.
LTV‑based targeting, device controls, and creative refresh.
Churn −21%, LTV +18%, blended ROAS 3.1x.