How to Scale to 500 Daily Conversions

Creative testing, funnel audits, and offer selection to unlock scale.

Start with a funnel audit. Above-the-fold messaging must mirror ad intent and promise a single outcome.

Reduce friction: simplify forms, cut non-essential fields, and test single-column mobile layouts.

Stand up a creative testing framework: pick one hypothesis per week (hook, proof, offer framing), run 3–5 variants, and declare winners by EPC and CVR, not CTR.

Finally, choose offers with headroom: look for stable EPC, broad GEOs, and flexible caps. Build a rotation of 3–4 to protect against fatigue.